There are several steps to starting a successful blog. Having just set up a client with a blog of their own, I had a chance to revisit and redefine many of these steps.
In an upcoming post, I’m going to share the approach I took in setting up a successful attorney blog for our client. For now, I want to share the one step I missed when setting up my own dearly-beloved Interwebers.
Claim your blog on Technorati!! (If you’re a blogger reading this, I know what you’re thinking: “D’uh!”) Forehead slapping aside, claiming your blog on Technorati is simple and helpful to the success of your blog. It allows you track all links your blogs receives (yay traffic source) so you can link back. I know what you SEOs are thinking: “But hey! That’s reciprical linking!!” Yes, it is, but the key to blog traffic isn’t Google rankings. Providing a good, streamlined flow of traffic through the blogosphere will get you the traffic and eventually your readers. For this purpose, Technorati is the tool for you.