Interwebers

• “Moonwalking Bear” session notes are now up: http://tinyurl.com/4tcxt7 #

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“The Moonwalking Bear: What Traditional Business Really Need to Know About Web 2.0,” taught us it’s easy to miss something when you’re not looking for it. This session focused on the success factors and organizational principles necessary in building a successful Web 2.0 strategy, as well as the pitfalls, or ‘deadly sins’ made by organizations failing to make the jump in the Web 2.0 world. The deadly sins are:

1) We would never let our customers talk to each other
2) I don’t understand - this (approach) worked before
3) I don’t want to create a community to listen to our customers bitch
4) I just commissioned a $1m customer research project (that will take a year to see)
5) My intellectual property, my precious
6) How do I stop the bad talk?

Lessons to take away:

1) Listening beats talking
2) Relationships beat transactions
3) Open beats closed
    - Organizational boundaries are becoming permeable
    - Workforce exists outside your workplace
    - Value chain’s more complex 

The session boiled down to shifting your focus. The deadly sins are synonymous with Seth Godin’s metaphor for a meatball sundae in that you can’t apply old hat strategy to the new world of Web 2.0. You also need to be aware of what’s our there and what’s being said about YOUR company. Everything you find (good or bad) can be used to your advantage, so long as you know it’s there…

• Huffington: future of web - connect in order to disconnect and recharge #
• First session of the day: micro-interactions in a 2.0 world http://twitpic.com/c7ra #
• Armano’s take on social media ripple effect http://twitpic.com/c7t1 #
• Armano: a brand is not what you say it is, it’s what they say it is #
• Armano: a model for advertising in the application economy http://twitpic.com/c7u1 #
• Armano: engagement is the new sticky #
• Armano: http://twitpic.com/c7vc #
• Now up: what would Google do? #
• Now up: http://twitpic.com/c8va #
• Hope everyone enjoyed Interwebers’ live reporting from Web 2.0. Watch your feeds for some great new posts coming soon. #

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Hope everyone enjoyed Interwebers’ live reporting from Web 2.0. Watch your feeds for some great new posts coming soon.

Now up: http://twitpic.com/c8va

Now up: what would Google do?

Armano: http://twitpic.com/c7vc

Armano: engagement is the new sticky

Armano: a model for advertising in the application economy http://twitpic.com/c7u1

Armano: a brand is not what you say it is, it’s what they say it is